Guest feedback, built for the venues that can't ignore it.
Sentoma is guest feedback software for hospitality - hotels, restaurants, golf clubs, cafes and event venues. Guests share how their visit is going by QR code, kiosk or email; smart routing invites the happy ones to leave a Google review and alerts the team to problems while there is still time to fix them.
Why Sentoma exists
Sentoma was founded in Wales in 2026 on a simple observation: the tools that act on guest feedback - real-time alerts, review generation, per-location insight - were built for enterprise chains and priced accordingly, while independent venues were left with paper comment cards and generic survey builders that collect answers and do nothing with them.
We build the enterprise outcomes at independent scale: a free tier a single cafe can run forever, and the routing, alerting and reporting a hotel group would expect - without the enterprise contract.
How we think about feedback
- Catch it before it goes public. A complaint heard privately is a review prevented and often a guest kept.
- Never gate, always route. Every guest can say anything, anywhere. We just make sure the right people hear it first.
- Short surveys, honest answers. Under a minute, one required question, anonymity by default.
- Privacy is the product. Venue data belongs to venues, guest data is minimised, and our practices are registered and auditable.
The company
Legal name
Sentoma Ltd
Registered in
England & Wales
Company number
17318809
ICO registration
CSN3794891
Data hosting
EU (Frankfurt)
Contact
Registered office: Clearsight Accounting Ltd, Dunleavy House, Dunleavy Drive, Cardiff, CF11 0SN, United Kingdom. Guest and venue data is processed under our privacy policy and data processing agreement.
Get in touch
Questions, feedback or press: email hello@sentoma.com and a human replies. If you run a venue and want to see the product, start free or browse our guides for hospitality teams.